Happy Holidays to all of our readers! Yes, we know they are mostly in the rear-view mirror by now... We hope that your holidays were joyous and your shopping was full of memorable customer service experiences! But just in case it wasn't... What better time than the New Year to present our Customer Experience Wish List for 2017!
In a world full of so much choice, how do you make your business standout? In our experience, savvy companies are using the customer experience as a means of distinguishing themselves from the competition. By offering a unique and unforgettable experience (no easy task!) they hope to be the one you'll remember and choose the next time you need something. So, whether it's a small business selling hand crafted chocolates, a midsize hardware chain competing with the giants or an international hotelier trying to be your home away from home, there's a good chance they're all focused on creating a memorable customer experience.
Here are the things that we think all business should be doing to standout in 2017!
Here's a recent example of what unexpected look like for us:
Recently, my wife took our 2 year old son to McDonald's for a treat. My wife placed her order at the self-serve kiosk and was waiting with our son for her food and drink when an employee spotted her. Recognizing how challenging it is to ask a 2 year old to wait patiently - you know what I am talking about!, this employee insisted that my wife and son take a seat and relax and that she'd bring the food over when ready. How about that?!
And then this employee went a step further - I know! After returning with their food, she came back with crayons, stickers and paper to keep our son entertained. To say my wife was blown away is an understatement. Way to go McDonald's, you took an everyday experience and made it exceptional! This is exactly how to stand out! And yes, we made sure that employee and her leader(s) knew how we felt about it.
If you have any great stories on how companies are making the ordinary experience extraordinary, we'd love to hear about them! We know there are many great examples out there!
And on that note, we'd like to wish all of our readers a fabulous 2017!
Eli and Jennifer