Tip 1 Getting Started

The best first step to building an unforgettable customer experience is to start with a Strategy. Whether you are a business starting from scratch, looking to make improvements or overhaul it altogether the first step is the same - Define and document your strategy. This is the framework for how everything will begin, change or vastly improve.  

Here are a few things to keep in mind:

• Make the strategy a short, easy to read document
  
• Articulate your ideas cleanly and concisely
  
• Pretend your audience is in grade school - I promise this helps!
  
• Keep your goals attainable, especially in the early going
  
• Celebrate each milestone and have fun doing it - Let your guard down and enjoy!
  
• Make it collaborative - Engage your customers and front line employees for help
  
• Keep in mind the People, Process and Technology framework
  
• Don't let the document be a one and done event - Embed it in the organization
• Ensure your executive buys in and supports it unconditionally
  

If you need help building one I'd love to help!